How to Start a Coaching Cult
Be bold. Build belonging. Have an opinion. Attract devoted followers to your brand.The coaching industry is not broken.It is bloated.Bloated with noise. Bloated with sameness. Bloated with coaches teaching coaches how to coach coaches…using the same frameworks, the same funnels, the same empty optimism.Everyone is “high-vibe.”Everyone is “authentic.”Everyone is “aligned.”And almost no one is followed.We don’t need more content.We don’t need more tactics.We don’t need more steps, scripts, or swipe files.We need belief.
Because movements are not built on methods. They are built on meaning.WHAT A CULT REALLY ISA cult is not manipulation. A cult is not control. A cult is not coercion.
A cult is belonging.
A cult is what forms when:
Someone stands for something clearly
Speaks with conviction
Draws a line in the sand
And gives people an identity they want to step into
Every brand with devoted followers is a cult. They just don’t have the courage to say it.
Nike has a cult.
Apple has a cult.
CrossFit has a cult.
Religion has cults.
Politics has cults.The only difference between a “cult” and a “community”is how honest the leader is about it.THE PROBLEM WITH MOST COACHESMost coaches want followers without ever having to lead.
They want loyalty without ever taking a stand.
They want clients without ever polarising anyone.
They want growth without ever risking rejection.
So they sand themselves down. They soften their language.They dilute their opinions. They chase the algorithm. They mimic what’s already working.
And then they wonder why no one cares.WHAT WE BELIEVEWe believe:
Attention follows conviction
Belonging beats brilliance
Opinion is more magnetic than expertise
Identity outperforms information
People don’t buy coaching — they join causes
Followers come before funnels
Devotion beats reach
Clarity beats charisma
Presence beats performance
Leaders create gravity
We believe the next generation of successful coacheswon’t be the most credentialed…
They’ll be the most believed.WHAT THE COACHING CULT STANDS FORThe Coaching Cult exists for coaches who refuse to be generic.
For coaches who:
Are tired of shouting into the void
Are done playing nice
Are bored of “value posts” that no one remembers
Are ready to build a following, not just an offer
Want people to identify with their brand, not just consume it
We don’t help you “grow your business.”
We help you create believers.THE SHIFT WE TEACHFrom audience → followingFrom content → doctrineFrom brand → belief systemFrom clients → devoted membersFrom marketing → meaningFrom visibility → gravity
This is not about being louder.It’s about being clearer.This is not about manipulation.It’s about alignment.
The right people lean in.The wrong people walk away.
That’s how cults form.WHAT IT MEANS TO LEAD A COACHING CULTTo lead a Coaching Cult, you must:
Have an opinion people can disagree with
Say what others are afraid to say
Reject neutrality
Speak like a leader, not a pleaser
Build rituals, language, and symbols
Give your followers a name
Give them an identity upgrade
Give them a reason to stay
Give them something to defend
You are not here to be liked.You are here to be followed.WHO THIS IS FOR (AND WHO IT IS NOT)This is not for:
Coaches who want mass appeal
Coaches who avoid conflict
Coaches who hide behind tactics
Coaches who want “safe growth”
Coaches who are afraid of judgementThis is for:
Coaches who want resonance over reach
Coaches who are willing to polarise
Coaches who want to lead, not blend in
Coaches who want devotion, not just demand
Coaches who are ready to stand for somethingOUR PROMISE
If you build a Coaching Cult the right way:
You will never chase clients again
Your content will start conversations, not vanish
Your brand will feel alive
People will reference your ideas without credit
Prospects will arrive pre-sold
Loyalty will replace lead generation
Your brand will compound
Because belief compounds faster than tactics ever will.THE FINAL TRUTH
Movements are not built accidentally. They are built intentionally.
Every successful coach eventually becomes one of two things:
A commodity. Or a cult leader.
One competes on price. The other attracts devotion.
The Coaching Cult exists to help you choose the second path.
Not everyone should join.Not everyone will agree.Not everyone will understand.That’s how you know it’s working.Welcome to The Coaching Cult. Belonging is built. Belief is engineered. Followers are created.Fix the one constraint that keeps most coaches stuck under $100k months.